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SCA Hygiene increases net activity using bold banners.(online advertising by Roose and Partners)(Brief Article)
SCA Hygiene launches its largest online advertising push for its Bodyform brand this week, through Chime-owned agencies Roose & Partners and BloodPartnership.
The web advertising for the brand builds on "PantyLiner Woman", created by SCA's central Swedish agency, Forsman & Bodenfors, and featured in the brand's TV advertising. Online media was handled by Carat Interactive.
The online ads use both pop-ups and animated HTML ads, aiming to grab the attention of internet users. PantyLiner Woman appears on the web page, and strikes it with a hammer causing the user's browser to shudder momentarily. Pop-ups for the brand scream "Hello! It's me again! Hiya!"
Martin Hodson, the UK marketing manager for ...
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