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Outrider secures E4 e-account following C4 strategy rethink.(online-media marketing account, Channel 4)(Brief Article)
Outrider has snatched the online-media marketing account for E4 after the channel's parent, Channel 4, changed its marketing strategy for the new digital channel.
Mdigital said it was awarded the E4 account in March, with Gluemedia as the creative agency. However, this was never confirmed by Channel 4. Since then the media owner has reviewed its marketing brief and appointed Outrider above mdigital to carry out a permission-based e-mail campaign. Gluemedia is still the creative agency on the account (Campaign, 23 March).
The first internet marketing project Outrider will create to support E4, which launched in January, is an e-mail campaign for Big Brother Two.
The e-mail will go out to more than 500,000 people who signed up to receive information about Big Brother during last ...
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