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Carat Interactive launches e-CRM system.(for e-mail marketing solutions)(Brief Article)
Carat Interactive is to unveil a new electronic customer relationship management (e-CRM) system this week, which will focus on providing the agency's existing clients with full e-mail marketing solutions.
The division will be called Carat Message, and the department will also rely on the expertise of CLIM, Carat's list management arm. Carat Message will be able to provide all customer relationship services in-house, including mobile marketing, list brokering and data collection.
The agency will represent and sell the e-mail databases of clients to outside brands -- and has already begun to provide this service to Ticketmaster.
Carat Message, which will initially have a staff of five, is being headed by Carat Interactive's planning director James Harris.
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