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Sony's PlayStation 2 commercial fought off stiff competition to win the inaugural Golden Elephant Advertising Award. The runners up were as follows.
Peacock for the Peugeot 205 Cabriolet, created by Euro RSCG Paris, art directed by Rafael Garcia and copywritten by Eva Cobo, produced by Florence Deplanque and directed by Chris Hartwill through RSA Films.
Would I for the Commission for Racial Equality, created by Euro RSCG Wnek Gosper, art directed by Nick Klingkert and copywritten by Pete Harpy, produced by Kai-Lui Hsiung and directed by Laurence Dunmore through RSA Films.
Backseat for the Scottish Executive Young Drivers, created by Faulds Advertising, art directed by Ruth Yee and ...