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A higher recall for cinema advertising.(survey of moviegoers)(Brief Article)
New research has found that cinema advertising has higher recall than that shown on TV.
The findings indicate that an ad screened in the cinema is seven to 12 times more likely to be remembered than the same ad shown on TV.
In looking for reasons as to why this is the case, interviews were conducted with cinema-goers.
The comments were highly revealing. "It's hard to miss them.
They're just so big, aren't they?" said one. "I mean, my telly is only 22 inches but the cinema screen is as big as a house." "It's not easy to forget the logo on the bum of a pair of jeans when it's 20 feet high," commented another, "even when you're stuffing your face with a large Coke and a bucket of popcorn."
Sound quality in cinemas was cited as ...
- Real Estate Watch: Hasbro toys with subletting space; Flatiron showroom no...
- Magazine article from: Crain's New York Business Croghan, Lore August 27, 2001 700+ words
...Staubach Co. represented the tenant in negotiations with landlord TrizecHahn Office Properties. And Screenvision Cinema Advertising, which makes commercials for movie theaters, signed a 10-year lease for 24,600 square feet. The tenant...
- Cinema visits reach all-time high in 2002.(Cinema & entertainment news)(Cinema...
- Magazine article from: Leisure Report January 1, 2003 700+ words
The Cinema Advertising Association was due to confirm 2002 as a record year for UK cinema visits, as Leisure Report went to press. Admissions for December...
- CARLTON AND THOMSON MULTIMEDIA IN CINEMA ADVERTISING DEAL. (Carlton...
- Newspaper article from: European Report May 29, 2002 700+ words
...Carlton Communications, and Thomson Multimedia (TMM) said that they had formed an alliance to take over the cinema advertising business of French networks UGC and RTBF (francophone Belgian audiovisual network). This acquisition, worth...
- Lowe has created a 12m [pounds sterling] television and cinema advertising...
- Magazine article from: Marketing Week June 17, 2004 700+ words
...Lowe has created a 12m [pounds sterling] television and cinema advertising campaign for Stella Artois beer. The campaign is the...beer brand has used black and white imagery in its TV and cinema advertising. It was directed by Ivan Zacharias. The ads continue...
- Orange keeps plum UK cinema advertising slot.(ADVERTISING)(Carlton Screen...
- Newspaper article from: Screen Digest December 1, 2006 700+ words
Screen ad operator Carlton Screen has renewed a deal with mobile phone company Orange for its 'gold-spot' advertising slot that comes just before the film. The deal is effective for a further three years, having been signed in 2003. Orange is consistently among the leading advertisers on cinema
- Discovery creates 'Sponsor Cinema'. (Advertising & Marketing).(Discovery...
- Magazine article from: Multichannel News May 6, 2002 700+ words
BETHESDA, MD. -- Discovery Communications Inc. will roll out an ad-supported video-on-demand service this summer. "Discovery Sponsor Cinema" will be packaged as part of DCI's free-on-demand video service, "Choice 10 Discovery," and is meant to occupy one to two hours of file-server capacity. The
- Rush to the cinema.(advertising for Irish whiskey Jameson has switched from TV...
- Magazine article from: Grocer October 13, 2001 700+ words
The What's the Rush TV advertising for Irish whiskey Jameson has been switched to cinema for a [pounds sterling] 750,000 pre-Christmas campaign. By moving to the big screen, Pernod Ricard UK is hoping to reach 60% of the brand's 25 to 44-year-old target audience in London and the north east - a
- Movie Experience, an L.A.-based cinema advertising agency, has signed a deal...
- Magazine article from: Los Angeles Business Journal Russell, Joel May 14, 2007 700+ words
Movie Experience, an L.A.-based cinema advertising agency, has signed a deal with Screenvision, the biggest movie screen advertising agency in the country. Under the agreement Movie Experience will add its California screens to Screenvision's 15,000 total nationwide.
