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WCRS premieres first TV work for Vodafone.(WCRS Group PLC, Vodaphone Group PLD)(Brief Article)
WCRS has launched its first national television work for Vodafone since winning the account in February this year.
However, the 4 million [pounds sterling] campaign has retained the Hamish character, introduced by BMP DDB. Future branding campaigns are expected to drop the character.
WCRS' campaign seeks to highlight both Vodafone's pre-pay roaming capacity and the fact that these customers can take and use their Pay as you Talk phones on holiday. Previously they did not have the ability to use phones abroad.
It also aims to communicate that customers can send and receive text messages, as well as make and receive calls.
The campaign comprises two films announcing the new service. "Ibiza" opens on a beach party, where a young, wide-eyed man is mesmerised by a pair of beautiful female dancers. He picks up his mobile and dials Hamish to brag about the experience.
"Sunset" opens on a couple together on a beautiful ...
- Vodafone bows to Goldman; other banks pony up.(Brief Article)
- Magazine article from: Investment Dealers' Digest Etzel, Barbara October 9, 2000 700+ words
...15 billion commercial paper facility for Vodafone Plc., a longtime Goldman client. When Vodafone sent a letter to the banks asking them for...doling out in the future. "That's why Vodafone got 39 banks to support them with very little...
- Vodafone signs partner agreement with Telekom Malaysia.(Vodafone Group...
- Newspaper article from: Telecomworldwire January 25, 2006 700+ words
TELECOMWORLDWIRE-25 January 2006-Vodafone signs partner agreement with Telekom...agreement has been signed by mobile operator Vodafone Group PLC and Telekom Malaysia Berhad...subsidiaries will be able to provide access to Vodafone's international voice and data roaming...
- Vodafone licenses Icelandic partner to use Vodafone Iceland...
- Newspaper article from: Telecomworldwire October 5, 2006 700+ words
TELECOMWORLDWIRE-5 October 2006-Vodafone licenses Icelandic partner to use Vodafone Iceland name(C)1994-2006 M2 COMMUNICATIONS...http://www.m2.com Mobile phone operator Vodafone has revealed that Og-Vodafone, its partner...
- Vodafone and Mannesmann - Endgame.(Vodafone AirTouch targets Mannesmann AG for...
- Magazine article from: The Economist (US) January 15, 2000 700+ words
...fast between the bidder, Britain's Vodafone AirTouch, and its target, Germany...February 7th. The first of these was Vodafone's much-flagged launch of a global...a branded "portal" or entry point, Vodafone hopes to allay fears that it is late...
- Vodafone to increase stakes in Greece and the Netherlands.(Vodafone Libertel...
- Newspaper article from: EuropeMedia November 27, 2002 700+ words
...www.vandusseldorp.com/ Mobile giant Vodafone is to increase its presence in Greece and the Netherlands following the acquisition of key stakes in its Vodafone Libertel and Vodafone Panafon subsidaries. The operator has increased...
- Written down but not out; Vodafone.(Vodafone's writedowns)(Brief Article)
- Magazine article from: The Economist (US) June 1, 2002 700+ words
...Things are not quite as bad as they seem VODAFONE is biting the bullet. On May 28th the...writedowns, some of them relating to Vodafone's massive acquisition of Mannesmann...company, two years ago. Of course, Vodafone is not alone. In recent weeks France...
- Vodafone unveils three McLaren Mercedes handsets.(Vodafone Group PLC)(Brief...
- Newspaper article from: Telecomworldwire January 17, 2007 700+ words
TELECOMWORLDWIRE-17 January 2007-Vodafone unveils three McLaren Mercedes handsets(C...handsets has been unveiled by mobile operator Vodafone, supporting the launch of the new Vodafone McLaren Mercedes team on 15 January in Valencia...
- Vodafone Sweden launches Vodafone live!(Brief Article)
- Newspaper article from: Nordic Business Report December 2, 2002 700+ words
NORDIC BUSINESS REPORT-2 December 2002-Vodafone Sweden launches Vodafone live!(C)1994-2002 M2 COMMUNICATIONS LTD...com The Swedish telecommunications operator Vodafone Sverige AB (Vodafone Sweden) said today (2...
