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Nuns to star in Magic FM poster campaign.(Mother creates advertising for Emap Performance Magic FM radio station)(Brief Article)
Mother has unveiled its new poster work for Emap's Magic FM radio station.
The campaign follows on from the long-running strategy that Magic makes you feel good, and continues the theme "As if by Magic".
It features two nuns whose lives have been given an injection of magic. The first execution features both nuns playing air guitar up in the heavens. A second ad sees them riding tandem across a spring meadow.
Stephen Palmer, the marketing director at Emap Performance, said: "The last few years have seen Magic grow from strength to strength. It is the number two commercial station in London in terms of market share. We are hoping this campaign will further extend the station's reach and bring a little more Magic into ...
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