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SuperNoodles hints at effect of Spicy edition.(Batchelors Ltd. advertising from Mother)(Brief Article)
Mother has used Johnny Cash's Ring of Fire to back its campaign for limited edition Vindaloo-flavoured SuperNoodles from the Batchelors Spicy range.
The national TV campaign plays on the fact that eating spicy food is known to have certain after-effects. It features three scenarios where people who have eaten the noodles are in desperate need of a toilet.
The first spot opens on two men eyeballing each other as they throw a look down a long corridor. In a slow motion run reminiscent of Chariots of Fire, they jostle urgently past each other, panic etched onto their faces. As one is tripped up, the other sprints past and reaches the safety of the toilet, slamming the door shut behind him.
A second spot features police officers making an urgent house call while worried neighbours stand around clamouring about the manic screams coming from within. The police advance into the house and break down a door only to find a man ...
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