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Travelex print drive to explain relations wits its former rival.(M and C Saatchi London provides advertising)(Brief Article)
Travelex, the global travel money provider, is reinforcing its recent expansion with new advertising featuring images with important pieces missing and carrying the line "You'd notice us if we weren't there".
The initiative -- the first through M&C Saatchi since it won the business in March -- follows the company's 440 [pounds sterling] million acquisition of Thomas Cook's financial services unit.
The campaign, which breaks next month in leading international publications and in-flight magazines, aims to clarify the new relationship ...
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