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Orange Direct gives WWAV 6m [pounds sterling] role.(WWAV Rapp Collins North)(Brief Article)
WWAV Rapp Collins has won a 6 million [pounds sterling] account from the mobile phone company Orange to develop affinity partnerships with other companies.
Orange division, Orange Direct, has appointed WWAV after a pitch against agencies including Craik Jones Watson Mitchell Voelkel, Clark McKay & Walpole and Lowe Live. Craik Jones won the main 25 million [pounds sterling] Orange customer communications account last month (Campaign, 20 April).
The Orange Direct review means that Orange has completed its direct agency roster line-up. Alongside Craik Jones and WWAV is Lowe Live, which handles customer acquisition for Orange.
Orange Direct is the business-to-business sales side of Orange, which aims to build a series of relationships with other brands to increase its subscriber base. WWAV will offer strategy and ...
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