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The London brewery Young's is launching its first national consumer press advertising from 4 June through Banc.
The three ads are part of a 1 million [pounds sterling] spend to support the brand's move into the national marketplace and all feature Young's trademark ram.
The first, for Triple A real ale, shows the ram in sunglasses with the strapline "Hip Hops". Another, for Waggledance honey beer, shows a yellow and black striped ram, and the third, for Double ...