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MCBD unveils P&O ad using election theme.(Miles Calcraft Briginshaw Duffy)(Brief Article)
Miles Calcraft Briginshaw Duffy has created its first advertising for P&O Cruises, which uses a topical election theme.
The tactical execution aims to make people feel warmer toward the brand, and to keep the P&O Cruises marque front-of-mind before the company's main branding campaign breaks later in the year. A second tactical execution will break before the branding campaign.
The execution features a prominent headline saying "The choice of floating voters". The line runs next to a picture of P&O's Oriana, floating on a deep blue sea, complete with the P&O flag on its bow.
The 48-sheet posters will run in London from today, and will be backed by full-page ads in the national newspapers on election day --next Thursday.
The ad was written by Malcolm Duffy and art ...
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