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REVIEW.(several brief topics included)(Brief Article)
Marketing and advertising news in the week's press ...
OgilvyOne has scooped the 20 million [pounds sterling] centralised direct marketing account for BT's retail business following a final pitch against BHWG Proximity. Ogilvy One will work across BT's customer communications for BT Retail, including services such as Ringback and CallMinder. General release
Victor Kiam, the chairman of Remington famed for a series of ads featuring his catchphrase "I liked the shaver so much I bought the company", has died at the age of 74. The ads, which came over to the UK from the US in the late 70s, made Kiam a household name. General release
Virgin Trains has fallen foul of the Advertising Standards Authority for the fourth time in less than 12 months, and could face an OFT investigation if it does not improve its accuracy of information. A special compliance team is looking at the company's advertising following an ad that claimed Virgin had the "world's biggest rail offer" with "50 per cent off all fares" between 5 February and 4 March. Consumers complained the promotion did not make it clear that it was not available on all routes and did not apply to railcard holders. The account is held by Rainey Kelly Campbell Roalfe/Y&R. General release
The COI is holding a creative and media review for its Transport for London road safety advertising account. The Government is keen to reduce the number of deaths on London's roads every year. The business is estimated to be worth about 2 million [pounds sterling] and will be awarded on a three-year basis. OJEC
Central ...
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- Magazine article from: Grocer Davenport, Rosie August 24, 2002 700+ words
...WKD exposure". The ad appeared in several trade publications as part of a 2m [pounds sterling] marketing blitz. However the Advertising Standards Authority failed to see the funny side and ruled the ad was likely to cause "serious and...
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...emerged that up to [pounds sterling]100 million of...overseeing the [pounds sterling]431 million parliament...The Advertising Standards Authority (ASA) criticised...Executive over its [pounds sterling]4.5 million...
- TESCO CLAIM `UNQUALIFIED'.(Irish Advertising Standards Authority recommends...
- Magazine article from: Grocer October 28, 2000 700+ words
...and adding: "Tesco buys 835m [pounds sterling] a year from Irish companies...arguing it spends over 1bn [pounds sterling] a year on Irish products. The Irish Advertising Standards Authority described Tesco's claim as not...
- One in three MPs abused expenses; 200 will be forced to repay [pounds...
- Newspaper article from: The Daily Mail (London, England) November 12, 2009 700+ words
...demands averaging [pounds sterling]20,000 after...increase in their [pounds sterling]65,000 salaries...Independent Parliamentary Standards Authority, has made clear...money totalling [pounds sterling]300,000 after...
- BA to charge [pounds sterling]10 for bookings on internet; Airline attacked...
- Newspaper article from: The Daily Mail (London, England) January 21, 2005 700+ words
...booking fee of up to [pounds sterling]10 if they buy their...net the company up to [pounds sterling]30million a year. The...them to the Advertising Standards Authority and the Office of Fair...BA already charges a [pounds sterling]20 fuel surcharge on...
- Beware the get-rich-quick conmen who prey on the desperate; ADVERTS THAT OFFER...
- Newspaper article from: The Evening Standard (London, England) February 17, 2005 700+ words
...Even working hard [pounds sterling]200 a week is a...work and talk of [pounds sterling]500 is not realistic...to the Advertising Standards Authority (ASA). The ASA...Andreas was fined [pounds sterling]500 for advertising...
- EasyJet under a cloud over misleading ads for [pounds sterling]1 flights.
- Newspaper article from: The Daily Mail (London, England) June 4, 2003 700+ words
...for offering flights at [pounds sterling]1 each without making clear...The move by the Advertising Standards Authority followed complaints from members...and said it had built up a [pounds sterling]600million 'war chest...
- Lidl hammered by ASA.(Advertising Standards Authority )(Brief Article)
- Magazine article from: Grocer March 5, 2005 700+ words
...chain. B&Q complained to the Advertising Standards Authority after a Lidl ad for an own-label hammer drill boasted its 49.98 [pounds sterling] drill was "90 [pounds sterling] cheaper" than a "similar" Bosch item at B...