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Mitchell Patterson launches quick-response ad division.(called Missile)(Brief Article)
Mitchell Patterson Grime Mitchell is launching a new unit specialising in fast turnaround advertising assignments and has signed up Texas Instruments as its first client.
The new venture, called Missile, will handle no more than five projects at a time and will ensure none lasts more than six months.
Agreements will include bonus and penalty clauses to deliver what the agency says will be fast, but high-quality and cost-effective results.
Missile's work for Texas involves promotion of the company's hi-tech teaching aids for schools and colleges.
Missile will offer an integrated service, answering what Mitchell Patterson believes is a growing need from some clients for an offering that plugs the gap ...
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