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BMPtvi links to BBC Resources in search for TV ad contracts.(Brief Article)
The BBC, through its commercial arm BBC Resources, has formed an alliance with the interactive agency BMPtvi to pitch for TV advertising contracts.
Although the BBC has produced commercials in the past for companies such as British Gas, this is the first formal alliance the broadcaster has formed with an interactive TV advertising agency and signals its intention to make an aggressive push into the commercial market.
MediaArc, the design and interactive unit of BBC Resources, and BMPtvi will specialise in producing interactive advertising for digital television.
Andrew Howells, the managing director of BMPtvi, said: "We don't have any production capabilities in-house, so this provides a fairly good dovetail because as an interactive agency we are typically concerned with the planning and strategy that goes behind a brand, while the BBC offers production and design capability.
"It is one of ...
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