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Craik Jones wins direct agency of the year title.(Brief Article)(Statistical Data Included)
Craik Jones Watson Mitchell Voelkel is Campaign's Direct Agency of the Year.
The agency won the title at this week's Campaign Direct awards. Celebrating its tenth year in business, Craik Jones was recognised for an outstanding business performance coupled with strong creative across several clients.
Craik Jones had a good year in new business terms. It won the 25 million [pounds sterling] Orange customer communications account in what was the biggest direct marketing pitch of the past year, and other accounts from UDV, Foreign & Colonial and Barclays. The agency's income grew by 67 per cent to 6.7 million [pounds sterling] and creative highlights included work for Virgin Trains and UDV's Gordon's Gin brand.
Claydon Heeley Jones Mason was runner-up to Craik Jones, after winning business from One2One, BAA and MobilExxon. It improved its creative with good work on crocus.co.uk and Smirnoff, and launched digital business Agency Republic along with Agency.com.
The Campaign Direct Gold Award, for best campaign, was won by ...
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