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Siemens gives 3m [pounds sterling] UK appliances task to Scholz & Friends.(Brief Article)

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| June 01, 2001 | Tylee, John | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Siemens, the German electronics giant, has chosen the London office of Scholz & Friends to handle the 3 million [pounds sterling] creative assignment for its UK domestic appliance business.

The agency saw off challenges from Malcolm Moore Deakin Blazye and Red Cell. Work starts in July with the launch of a dishwasher via a national campaign in Sunday supplements.

Despite their shared German origins, Scholz has had no previous relationship with Siemens, which worked with the AAR to draw up the pitch list. "The fact that we are both German-based played no part in the decision," Kate Robertson, the Scholz chief executive, insisted.

The appointment of its ...

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