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Siemens, the German electronics giant, has chosen the London office of Scholz & Friends to handle the 3 million [pounds sterling] creative assignment for its UK domestic appliance business.
The agency saw off challenges from Malcolm Moore Deakin Blazye and Red Cell. Work starts in July with the launch of a dishwasher via a national campaign in Sunday supplements.
Despite their shared German origins, Scholz has had no previous relationship with Siemens, which worked with the AAR to draw up the pitch list. "The fact that we are both German-based played no part in the decision," Kate Robertson, the Scholz chief executive, insisted.
The appointment of its ...