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Conservatives row over change in pre-election strategy.(Conservative Party advertising strategy)(Brief Article)
A row has broken out in the Conservative Party over its decision to stop running advertisements about public services from its general election campaign.
Tory moderates have warned that the party's pitch for floating voters has been damaged by plans to switch from posters featuring police, teachers and nurses to ads promising tax cuts and mentioning the issue of Europe.
The criticism is understood to be shared by Yellow M, the party's agency, although it has denied speculation that there is a rift between it and Conservative Central Office.
Some Tory candidates are disappointed that the party is no longer running Yellow M's "You paid the tax, so where are the nurses/teachers/police?" ads, which broke earlier this year. They believe this was the right strategy for the election because most voters cited ...
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