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Hutchison Whampoa, the Hong Kong telecoms conglomerate, will pick one of five agencies to handle the 30 million [pounds sterling] launch of its third-generation mobile phone network in the UK.
HHCL & Partners, Saatchi & Saatchi, Delaney Lund Knox Warren & Partners and TBWA\London are under consideration with another shop, which would have to resign conflicting business to handle the account.
All the contenders, selected with the help of the AAR, have made credentials presentations, with three expected to be shortlisted by the end of the week.
The selection of the finalists is the latest stage in a protracted process, which was started almost a year ago but was then delayed by changes in the Hutchison marketing team and also by funding issues.
Since then, the company has hired Yael Voda as its ad manager. It also has Doug Hamilton, the Wolff Olins executive creative director, who created the Orange brand for Hutchison, on secondment to work on the newbrand.
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