Seymour's legacy is felt as design lands three D&AD awards.(Richard Seymour)(Brief Article)(Column)

Those creative directors not having secret assignations with Clemmow Hornby will this morning be engaged in the annual ritual of debating last night's D&AD awards.

Although I am writing this before the melee of the big night, it's easy to guess the conversations.

First up might be the fact that the typically ungenerous advertising juries saw fit to award a single gold -- to Mother, for its brilliantly simple Britart campaign -- while the design juries awarded three. Next, one might note the remarkable similarity between that same Britart campaign (inspired by art labels, black type on white, launched August 2000) and TBWA\Chiat Day's campaign for Los Angeles' Museum of Contemporary Art (inspired by art labels, black type on white,launched December 2000).

Next, one might note that Bartle Bogle Hegarty's talented line-up of female creatives in Rosie Arnold, Claudia Southgate and Verity Williams showed the boys how it is done and scotched some of that depressing talk about the creative department being no place for a woman.

Then there's the fact that there is a new creative force in Britain capable of the remarkable feat of getting recognition -- not golds, mind you -- from D&AD judges for work from the FMCG sector. That creative force is Leo Burnett. Its work for McDonald's, John West and Heinz Salad Cream should spur on every client who is about to buy or every agency that is about to sell FMCG's usual diet of boring, derivative, strident (when in ...