AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

McCann-Erickson to handle Mothercare above-the-line work.(Brief Article)(Statistical Data Included)

Campaign

| June 01, 2001 | COPYRIGHT 2001 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

McCann-Erickson has picked up a project from Mothercare and is strongly placed to take on the company's entire above-the-line business.

Mothercare has been without an agency since Duckworth Finn Grubb Waters resigned the 3 million [pounds sterling] Mothercare.com account in November last year. The agency parted with the offline Mothercare account shortly after the resignation was announced.

It is not yet clear what part of the Mothercare business McCann's brief will cover. Media is expected to be unaffected by the decision, remaining with Walker Media.

Alison Heeks, the marketing manager at Mothercare, confirmed the ...

Related articles from newspapers, magazines, journals, and more
DFGW: Lowe 'spun' the truth about breakdown of merger.(Duckworth Finn Grubb...
Magazine article from: Marketing Week December 8, 2005 700+ words
Independent agency DFGW has launched a withering attack on beleaguered Lowe London following the breakdown of a merger of the two agencies. Lowe was expected to acquire DFGW within the next two weeks, but the deal was shelved in the aftermath of Lowe's biggest client Tesco firing the agency after a
How to get ahead in advertising
Newspaper article from: The Independent - London MATTHEW GWYTHER January 27, 1996 700+ words
...price. To broadcast its arrival, Daewoo hired Duckworth, Finn, Grubb, Waters, an advertising agency based in Soho...profile? Charlie Dawson, the account director at Duckworth, Finn, Grubb, Waters has a pretty good idea in his mind...
Vox pop.
Magazine article from: Design Week February 28, 2002 700+ words
...sounded like solicitors -- probably because my first job was at an agency called Horniblow Cox-Freeman. I like Duckworth Finn Grubb Waters because of the pond-life theme. But Rusholme Taxis is one of my favourites. I do, however, have a...
Demand for Child Models in Advertising Remains Strong in Britain.
Newspaper article from: Knight Ridder/Tribune Business News August 25, 2002 700+ words
...demand can be high. "Kids have the aahh factor," explains Paul Grubb, creative director of advertising agency Duckworth, Finn, Grubb & Waters. "Like kittens and puppies, little children are very cute and people respond to them in a positive...
HOW THE STARS ALIGNED FOR FALLON
Magazine article from: Advertising Age Vagnoni, Anthony October 5, 1998 700+ words
...incumbent Grey Advertising; Abbott Mead Vickers/BBDO, the U.K. agency for sister VF brand Wrangler; and Duckworth, Finn, Grubb, Waters, all London. Mr. Fallon had said: "It wasn't in the plans. The stars just aligned for us...
Daewoo rolls Lanos commercial.(Brief Article)
Magazine article from: Advertising Age February 14, 2000 700+ words
...Vihlene & Associates, Laguna Hills, Calif., re-edited a spot made for Daewoo in the U.K. by Duckworth Finn Grubb Waters, London. Colin Lee, advertising specialist at Daewoo in the U.S., was the copywriter. He and agency...
Analysis: Lace is to sort out Lowe in Europe, but bigger questions loom.(Garry...
Magazine article from: Marketing Week November 17, 2005 700+ words
...at Heathrow at 6am four mornings a week". Some have speculated that Lowe's apparently imminent purchase of Duckworth Finn Grubb Waters would mean DFGW executives Hugh Cameron and Tom Vick would be available to undertake management duties in...
Creative impulse
Newspaper article from: The Independent - London SCOTT HUGHES August 6, 1996 700+ words
...stress not only that, but also that portable technology gives you the freedom to work anywhere. The agency: Duckworth Finn Grubb Waters Michael Finn, managing director We're trying to reach professionals in large corporations responsible...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA