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McCann-Erickson has picked up a project from Mothercare and is strongly placed to take on the company's entire above-the-line business.
Mothercare has been without an agency since Duckworth Finn Grubb Waters resigned the 3 million [pounds sterling] Mothercare.com account in November last year. The agency parted with the offline Mothercare account shortly after the resignation was announced.
It is not yet clear what part of the Mothercare business McCann's brief will cover. Media is expected to be unaffected by the decision, remaining with Walker Media.
Alison Heeks, the marketing manager at Mothercare, confirmed the ...