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Mother nets Organics relaunch task.(Lever Faberge contract)(Brief Article)
Mother is consolidating its position with Unilever, this time securing its first place on the Lever Faberge roster, with news that it has been appointed to relaunch the Organics haircare range in the UK.
The agency's appointment throws J. Walter Thompson's hold on the 2 million [pounds sterling] UK Organics business into question. The agency has held the account since the brand launchedin 1995.
Mother's work will aim to break away from traditional hair advertising by dramatising women's relationships with their hair in an engaging way.
It will include national TV and press in both fashion and general interest titles, and will also feature a London poster campaign.
Lever Faberge called a pan-European pitch for its 10 million [pounds sterling] Organics haircare range earlier this month. The two ...
- Mother to lose 6m [pounds sterling] Organics spend as Lever Faberge repositions...
- Magazine article from: Marketing Week December 18, 2003 700+ words
Mother is on the point...the decision by Lever Faberge to cut the marketing...the decision by lever Faberge to focus its resources...Organics was one of Lever Faberge's largest haircare...account was handed to Mother. The agency also...
- Lever Faberge has briefed mother. (Hotline: (020) 8267 4656).(on Organics...
- Magazine article from: Campaign March 22, 2002 700+ words
Lever Faberge has briefed Mother on further projects for its 5 million [pounds sterling] UK Organics business, further undermining its relationship with J. Walter Thompson, which launched the brand in the UK in 1995. JWT Paris is retained for Organics across Europe.
- Mother produces new Organics poster ads.(Lever Faberge's Organics haircare...
- Magazine article from: Campaign Beer, Rebecca January 18, 2002 700+ words
Mother this week unveils a new national poster campaign for Lever Faberge's Organics haircare range. Each of the posters...about the condition of their hair. Andy Bellass of Mother said: "The posters are there to substantiate the...
- Lever Faberge to axe Organics.(News)(Brief Article)
- Magazine article from: Marketing Week Thomas, Daniel July 8, 2004 700+ words
...and Dove. Organics was one of Lever Faberge's largest hair-care launches...leading share of the market. Lever Faberge pulled all marketing support...In 2002 the account moved to Mother. Lever Faberge has already divested responsibility...
- J. Walter Thompson beats Lowe to 15m [pounds sterling] Organics Euro...
- Magazine article from: Campaign White, Jeremy June 29, 2001 700+ words
...the Innovation Centre in the Lever Faberge Paris office. The pitch was...incumbent network with another. Lever Faberge is hoping to produce truly...However, earlier this month Lever Faberge appointed Mother to create a UK campaign for...
- Surf picks BBH for European task.(Lever Faberge's chooses Bartle Bogle Hegarty...
- Magazine article from: Marketing December 4, 2003 700+ words
Lever Faberge has handed its pounds 8m...the basis of its work for Lever Faberge's Lynx. Simon Clift...business in a repitch against Mother. The agency had a long...Gamble's Ariel and fellow Lever Faberge brand Persil, hold second...
- Surf signs Adam and Joe to front pounds 4m campaign.(comedians and celebrities...
- Magazine article from: Marketing October 9, 2003 700+ words
...marketing campaign for the Lever Faberge-owned washing powder...part of an effort by Lever Faberge to drive Surf into third...s Ariel and fellow Lever Faberge brand Persil, hold...the business against Mother in March. Media buying...
- Lever Faberge.(Brief Article)
- Magazine article from: Marketing August 23, 2001 700+ words
Lever Faberge has launched the latest work for its Domestos Handy Wipes product. The mailing, through Lever roster agency MWL, is targeting mothers with young children who are concerned about keeping their homes hygienic...
- Blue Rubicon to manage Lever Faberge image job.(public relations)(Brief Article)
- Newspaper article from: PR Week (UK) Williams, Holly December 7, 2001 700+ words
Lever Faberge - the consumer giant behind household...newly hired PR firm Blue Rubicon. Lever Faberge head of corporate relations Emma Flack...strong panel, including Flack and Lever Faberge corporate and consumer affairs director...
- Lever Faberge's Fact File gives a helping hand to the personal care market.
- Magazine article from: Cosmetics International May 25, 2001 700+ words
Lever Faberge's sixth Personal Care Fact File...share in the competitive market. Lever Faberge's share fell slightly, driven by...showed strong growth following what Lever Faberge says was a successful relaunch last...
