As the Kemper Insurance Open wraps up this weekend, the tournament will complete its 34th year with the same title sponsor. In today's volatile sports marketing world, that's like an eternity.
In fact, the tournament, Played at TPC at Avenel in Potomac is the longest-running PGA Tour event continuously identified with its original sponsor.
Long Grove, Ill.-based Kemper (www.kemperinsurance.com) has sponsored the event since 1968, making it a valuable marketing tool. The event is expected to attract more than 180,000 spectators and 40 corporate sponsor tents at $42,000 a pop.
"With a long-term association, a company truly becomes identifiable in the …