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Emap endeavours to re-align Box brand with Smash Hits TV.

Music Week

| June 02, 2001 | HEMSLEY, STEVE | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Brand consultancy Bamber Forsyth is within weeks of unveiling a new logo and image for cable and satellite music channel The Box.

The company was appointed earlier this year by Emap Performance to rebrand and align The Box with the Smash Hits digital television channel which went on air on May 15. The strapline for The Box is Smash Hits You Control and Emap wants to encourage viewers to switch from one channel to the other.

Pop brand manager Nikki Causer says that as The Box plays new tracks up to six weeks before release, so it should act as a barometer for music that will become popular on Smash Hits. "We now have two pop channels that are controlled by ...

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