AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Brand consultancy Bamber Forsyth is within weeks of unveiling a new logo and image for cable and satellite music channel The Box.
The company was appointed earlier this year by Emap Performance to rebrand and align The Box with the Smash Hits digital television channel which went on air on May 15. The strapline for The Box is Smash Hits You Control and Emap wants to encourage viewers to switch from one channel to the other.
Pop brand manager Nikki Causer says that as The Box plays new tracks up to six weeks before release, so it should act as a barometer for music that will become popular on Smash Hits. "We now have two pop channels that are controlled by ...