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Universal Music Internional has stepped up its online marketing efforts with the appointment of Ollie Buckwell to the newly-created role of head of new media.
Buckwell, who launched the Dorado label in the early Nineties and was previously director of artists and music for UMI's Voxstar music portal, will coordinate the company's marketing and promotion activities for its artists online.
The announcement of Buckwell's new role last week came just days after parent company Vivendi Universal ...