MARKETING: news file.

EVENT ONE PLUGS INTO DVD

Plugging company Event One is using a portable Panasonic DVD player as a marketing tool to promote its artists to TV and radio. The R&D team at Event One's parent company The Galaxy Broadcast Group has adapted the system's technology to allow up to 18 minutes of DVD-quality video to he shown on standard CD-R discs. The first act to benefit is Ronan Hardiman, composer of Lord of the Dance, whose single Runaway is released on April 23 three weeks before his album Anthem.

BOX OFFERS VIDEO TO SMASH HITS

The April 4 issue of Emap's Smash Hits will include a covermount video for the first time as part of a joint marketing initiative with sister Emap brand The Box. The 30-minute video includes seven promos from artists including Shaggy, BBMak, Steps, A1, Jonathan Wilkes and Samantha Mumba.

DX3 ADDS BT INTERNET TO ITS BOOKS

European digital service provider DX3 has added BT Internet to its list of

clients using its off-the-shelf promotional plug-in service, which provides websitas with digital download and streaming facilities without the need for back, end technology. Telstar, Wildstar, Beggars Banquet, V2 and Palm Pictures have signed up as content providers for the service, which is already used by Tower Records, LineOne, LibertySurf and handbag.com.