Feeder's third album supported by ambitious regional campaign.

The Echo Label begins an ambitious regional marketing campaign this month targeting 29 cities and towns to promote Feeder's third album Echo Park in the run up to its release on April 23.

Music website dotmusic and Yamaha Guitars have been chosen as partners for 15 launch nights -- which begin at the Leeds' Cockpit venue on April 19 -- and nine bar playbacks starting in Leicester on April 18 and focusing on venues in medium-sized towns such as Harlow, Maidstone and Northampton.

There will also be 10 in-store retail playbacks at independent stores in towns covered by the album launch events and at additional locations including Spinadisc in Rugby, Tunbridge Wells' Long Player and Andys Records in Aberystwyth. All the events are being coordinated by Upshot PR.

Echo head of marketing David Rowell says the marketing campaign will tap into the fanbase the band and label have built across the country during the last few years. "The band's continual touring schedule has created a fan database which is not confined to just a few regional areas and with this dedicated local attention and a direct marketing mail-out to 25,000 people we will be able to grow this list around the release of Echo Park," he says.

In addition, a series of competitions to win tickets for the launch nights is currently being finalised with around 40 ILR stations by independent plugging ...