HEAR'SAY WON'T SAVE POP.

Yes, Tills has finally lost the plot. Only three weeks ago I said that pop is dead -- and then the ultimate piece of marketing-to-the-masses drops on us. Oops!

The phenomenon that is Popstars' Hear'Say with their catchy little ditty Pure & Simple breaks all sales records to catapult to number one in its first week. But despite this I haven't changed my mind. I think that with the saturation TV, radio and press exposure the Hear'Say kids could have sung Three Blind Mice and had a chart-topping record. Then they top it all with a number one album.

I hope that the recently departed John Phillips of Mamas & Papas fame didn't hear their version of Monday Monday. Or for that matter that Simon & Garfunkel haven't heard Hear'Say's rendition of Bridge Over Troubled Water. Talking of Simons, I see the dynamic pop duo, Messrs Cowell and Fuller, are going to give us more of the same, only we, the great British public, will be voting for our choice of ...