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Breitholtz makes A&R pledge.
Incoming BMG UK chairman Hasse Breitholtz is vowing to strengthen the company's local A&R activities as he sets an ambitious market share target for the company.
Breitholtz, who officially takes over the role today (Monday), says he has a short-term target of achieving a steady 10% artist albums market share, with a "mid- to long-term" target of 12%-13%. Last year, BMG's corporate albums market share totalled 8.4%.
Although the UK company has been riding high in the charts recently with releases by acts such as Dido, Westlife and Outkast, Breitholtz says a key area of focus will be extending its strength in pop and urban music into the rock field. "We've been extremely successful breaking pop and R&B acts, but we haven't so far been very successful in breaking alternative and rock acts -- I absolutely think that's where we have to go to build the roster," he says. Citing Shea Seger, Cooper Temple Clause and Spiritualized as examples of acts with potential in this area, he adds that the company could add up to 10 more artists to its overall roster.
The company's current priorities were unveiled at a spring sales conference at London's Mermaid Theatre last week. Alongside new albums by acts such as Faithless, Spiritualized, Dane Bowers, Usher and Dave Matthews Band, it also highlighted on-going or development projects by Dido, Outkast, Shea Seger, Peppercorn, Tom McRae and It's Jo & Danny.
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