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Getting the message out. (includes related article on media tips for unionists)

Canadian Labour

| March 22, 1989 | Walsh, Michelle | COPYRIGHT 1989 Canadian Labour Congress. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Got your attention? Good. That's the whole reason for a news story lead like that. But for unions, the fact that the sensational is what sells, it's not so good. In fact, it can be a real problem.

Many people already view unions as instigators or troublemakers, and the media's treatment of labour issues has tended to perpetuate that myth. Too often issues of concern to workers are ignored by the media. When we are covered, the focus is on events like the one mentioned above rather than on, say, the unsafe working conditions or poverty-level wages that led to the strike in the first place. Why does this happen? We asked some of Canada's best labour journalists. ...

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