AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Bacardi-Martini is seeking a new ad agency for its Martini brand after ending HHCL and Partners' hold on the account after six years.
HHCL will continue to work on Bacardi-Martini's Metz brand, and be involved in the company's NPD.
According to the agency, the split follows a failure to reach an agreement on the future direction of Martini's advertising, including extension brands Martini V2 and Martini Citro.
McCann-Erickson, which handles the Bacardi and Bacardi Breezer accounts, will not be involved in a pitch for the [Pound]1.5m business.
HHCL was hired to reverse Martini's flagging fortunes in 1996, when it relaunched the brand with its …