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Out of the box and into the biscuits.(Brief Article)
Marketing whiz who resurrected Jack is hired to turn around Hardee's
When Andrew Puzder took over as president and chief executive of Hardee's parent company, CKE Restaurants Inc., last June, he immediately set out to find a marketing whiz to help the anemic fast-food chain.
"I ended up calling the people at Coca-Cola and asking them who handled Jack In The Box after they faced their trouble," said Puzder, 50.
The answer: Brad Haley, then chief marketing officer for Church's Chicken in Atlanta.
Puzder called Haley out of the blue and said, "You don't want to do that wimpy chicken. You're a burger guy."
Who could pass up an offer …
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