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Music chameleon weathers the storm.(Worldpop)(International Pages)(Brief Article)
Worldpop has survived the dotcom storm by being as transient as its audience
Worldpop is no new kid on the block. Founded in 1999 as primarily a music content and media owner, the company has mutated with the times and has come out alive at the other end. Over the past six months or so Worldpop has been functioning more as an agency than a media owner and presents itself more as a digital marketing outfit than a publisher.
Editorial is part of the company business, but other services which Worldpop provides include profile data access, design, media planning and distribution. The new-media company makes frequent use of mobile messaging and e-mail marketing. …
