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EXPOSURE.

Music Week

| March 03, 2001 | JONES, ALAN | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CHART COMMENTARY

Here With Me by Dido stretches its lead at the top of the airplay chart after an excellent week which saw it increase its audience by a massive 26% to 90.62m. That's the highest audience earned by any record in any week so far this year, and comprehensively beats off the formerly growing threat posed by Shaggy's It Wasn't Me. Shaggy remains at number two, and increases his own support by more than 18% -- but the gap between the two widens from just over 5m to nearly 12m. OutKast (third with Ms. Jackson), U2 (fourth, Stuck In A Moment You Can't Get Out Of), Mya (fifth, Case Of The Ex) and Jakatta (sixth, American Dream) also register strong growth, although none is near to matching the increases registered by either Dido or Shaggy, and all therefore fall further behind.

Rui Da Silva's Touch Me is another record which managed to increase its audience last week. Radio One was the main cause of that, increasing its support from a 12-week-low tally of 25 plays to 30. In that time, it has aired the track a massive 415 times. We have been logging its immense popularity with the station for weeks, and were amused when the station's Mark Radcliffe and Lard started making sarcastic comments about its ubiquity on the station's airwaves too. They outdid themselves last week, with Radcliffe trailing a play by saying `I am looking forward to hearing this ... I've heard a lot of good things about it'. A couple of minutes after playing it, he played the intro again, commenting that he was `making sure it's as good as I thought it was ... sometimes it's hard to tell the first time you hear a record'.

In its fourth week at number one on the singles chart, Atomic Kitten's Whole Again continues to climb the airplay chart, jumping 23-15. It was aired nearly 1,500 times last week and, better still, is number eight on both the ILR and Radio Two most-played lists. What, as Anne Robinson might say, is holding it back? Who is the weakest link? Undoubtedly Radio One, where it is still getting plays in single figures, with fewer spins than tracks such as Lina's Playa No Mo', which sold 5,026 copies while debuting at number 46 on the singles chart this week, compared to Atomic Kitten's sales to date of 370,000. Whole Again is no longer the number one sales hit with the lowest airplay peak in 2001 however. That dubious honour now belongs to Limp Bizkit's Rollin', which spent a fortnight at number one but reached only number 21 on the airplay chart. Like Whole Again, Wheatus' Teenage Dirtbag continues to make belated strides up the airplay chart. It jumps 24-14, therefore moving from a place behind the Kittens to a place ahead of them.

Toploader's Dancing In The Moonlight reached a new peak on both sales and airplay charts last week. It falls 7-12 on the former list but continues to improve its radio performance, climbing 9-8 on its 22nd week in the airplay chart, adding a further 91 plays and upping its audience more than 3m. Among the stations giving it best-yet support is Capital FM, where it tops the most-played list with 66 plays.

Stuck In A Moment You Can't Get Out Of by U2 is Radio Two's most-played record for the fifth week in a row. It was played on the station 25 times last week, which provided slightly more than a third of its total audience of 60m.

AIRPLAY FACTSHEET

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