Ammo City buys street cred.

Music and lifestyle website Ammo City launches on Wednesday, supported by a street marketing campaign which will see its logo appear as graffiti and street stencils.

The site's PR company Exposure has recruited graffiti writers She One and Solo One Etch to work on the launch and a spokeswoman says the artwork at secret locations will raise the profile of the site.

"The graffiti is done in the middle of the night and the risk of it attracting legal action is very small. The campaign is all about gaining the brand credibility among its target audience and to allow Ammo City to talk to its audience in their own environment," she says.

The site is owned by digital solutions company Digital ...