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Music Week

| March 03, 2001 | HEMSLEY, STEVE | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Polydor UK is mounting its biggest marketing push of the quarter for the Bee Gees' new single and album, both titled This Is Where I Came In, to include a TV advertising and national poster campaign breaking on the day the single comes out on March 26. The album is out just seven days later (April 2) as Polydor attempts to maximise interest generated by a hectic TV, radio and press promotion schedule, which will start when the act arrive in the UK in the first week of March. They will appear on BBC1's Parkinson Show on March 24 and perform their only UK live promotional gig for Radio Two. The show will be recorded at the BBC Radio Theatre on March 20 and broadcast on March 31 between 8pm and 9pm. Press coverage being discussed includes articles in Mojo, The Daily Mail, Radio Times, Daily Record, Asda Magazine, OK! and The Times Magazine as part of a bid to reach the album's target audience, which is 25-plus and with a female bias. For the first time on a Bee Gees single there is a CD-Rom video while it also ...

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