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Aim is undertaking its first full international fact-finding mission in May in a bid to boost the business of UK indies in South East Asia and Japan.
A team of seven, including a representative from the British Council which is supporting the trip, will visit Beijing, Shangai, Hong Kong, Tai Pei, Seoul and Tokyo during two weeks from May 6 to assess the potential business opportunities. The mission, which has funding from the Government's Expert Marketing Research Scheme (EMRS), follows an initial visit to the region in November 1999 by Aim's international committee chairman Martin Goldschmidt. On that occasion the Cooking Vinyl managing director looked at how international and domestic sales divided up, the genre breakdown of indie sales and who the key industry players ...