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Boar joins VH1 with new music pledge.

Music Week

| March 03, 2001 | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Christine Boar is bidding to step up VH1's new-music content after transferring from MTV UK to take up the position of production and programming vice president at the sister station.

Boar, who until now has occupied the same role at MTV UK, fills the gap at VH1 and its sister channel VH1 Classic left by the departure of Tim Robinson, who quit the industry last December to become a professional sailor. Her MTV role will not be filled. Instead the three MTV stations' heads of talent and artist relations will report directly to MTV Networks UK managing director Michiel Bakker.

"I feel really excited about this job because there's a real scope to do a lot more," says Boar. "Realistically this is my age group and the VH1 team are a fantastic group of people ...

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