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Popstars primed for DVD sales boost.

Music Week

| March 03, 2001 | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Polydor is looking to score the most successful chart eligible DVD single release to date with the debut single from Popstars band Hear'Say.

Limited to 75,000 units, the DVD will feature performance clips plus an exclusive video of their cover of Bridge Over Troubled Water, a favourite from the TV programme. The dealer price of the DVD -- released on March 12 -- will be 2.69 [pounds sterling], the same as the regular CD version. It follows Polydor's release of a DVD single format of Limp Bizkit's number one single Rollin', which accounted for around 25% of its first week's sales.

This coming week sees Hear'Say embark on a high-profile promotional campaign for the single, starting today (Monday) on Radio One's Sara Cox breakfast show and also ...

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