PERSONNEL FILE.(brief personnel information)

ADVERTISING/COMMUNICATIONS

Red 98, a Boston-based digital communications firm, appointed Kirsten Bradley project director and Stefanie Alpert senior writer/information architect.

Port Authority Inc., a Boston-based marketing resource for creative professionals, appointed Alison Douglas web consultant and Pat Hunt stock photography consultant.

Lou Bortone was named director, marketing and client development, at R+D Advertising/Marketing of Boston.

Paul Sorensen was named vice president of client services at Michael James & Co., a Boston-based technology PR/marketing firm.

BBK Healthcare Inc. in Newton named the following: Becky Daughn, art studio manager; Amanda Baldridge, graphic designer; and Dave Chabon, controller.

Pohly & Partners in Boston promoted the following: Deborah Beckett Farley, vice president, client services; and Brian McNally, manager of business development for Oncore, the firm's online content division.

ARCHITECTURE/CONSTRUCTION

Christopher Sgarzi was appointed vice president of Genesis Planners and Builders in Waltham.

Diversified Project Management Inc. of Boston added the following in its Hartford, Conn. office: Skip Copeland and Thomas Kapsiak, project managers; and Kara Hughs, business …