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ON THE SHELF.
VIJAY MISTRY, owner, 2 Funky, Leicester
"It is definitely time we installed a second telephone line at the store. Mail-order business is thriving and we spend a lot of the day talking to people on the phone and playing them tracks, which means that other customers complain they can't get through. We find it is worth spending the time with people in the shop, or on the phone, because they keep coming back.
We reckon we're now the most upfront store in our area for R&B and hip hop, and we attract customers from Nottingham, Derby, Birmingham and London. We have consistently advertised our range in Blues & Soul magazine for the past 18 months and it has paid off. A lot of people also come to us through our website and we now have loads of customers in Germany, France and Sweden. I didn't expect the internet to make me a millionaire overnight but it's good to see its business building steadily. At the moment I spend at least a ...