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MoS given 28-day licence to promote digital radio station.
Ministry of Sound hopes to develop awareness of its digital radio service throughout October when it will broadcast on an FM frequency for the first time.
It has been granted a 28-day restricted service licence (RSL) from the Radio Authority, allowing it to promote its content to a whole new user base, says Ministry head of radio David Dunne.
"We have a three-mile broadcast radius for the RSL, which means that the station will be heard in all of London's major commercial districts, reaching an audience of 700,000 to 1m," he adds.
Dunne adds that the company's primary motivation in applying for the RSL was to spread awareness of Ministry's permanent digital station, which is also available online and attracts around 400,000 weekly web listeners. "We wanted to increase ...
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