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Ads spark push for Armada's Vertigo.

Music Week

| May 05, 2001 | HEMSLEY, STEVE | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Zomba has begun re-promoting Groove Armada's Vertigo ahead of a new album release as it aims to capitalise on extensive usage of the group's music in advertising, soundtracks and soundbeds.

Music from Vertigo has most recently been used by Mercedes Benz, which chose the track If Everybody Looked The Same. Sales director Hans Griffiths says, "We realised many people are familiar with the songs ...

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