Wings collection campaign to span across TV and radio.

Parlophone is mounting one of its most extensive marketing campaigns of the year for a forthcoming Paul McCartney and Wings collection as it aims to mirror the huge sales success of The Beatles' 1 retrospective.

The 40-track double Wingspan album, released on May 7, will be backed by a new documentary airing on Channel Four on May 19, television advertising and a series of other TV and radio slots. "This whole project has been spearheaded and overseen by Paul McCartney himself and he will be extensively involved in the promotion of Wingspan," says Parlophone marketing and creative director Terry Felgate.

McCartney has also been centrally involved in the making of the 90-minute Wingspan documentary, which will be broadcast on US ABC network eight days before its UK screening and which tells the story of the group following the demise of The Beatles. Top Of The Pops 2 will also broadcast a Wings special on May 23, which will feature brand new interview footage and classic Wings performances from the BBC archives.

Felgate adds a TV advertising campaign will run throughout the summer, while the release will receive further marketing support from radio ads on both Virgin and ILR stations, as well as 96-sheet billboard posters and bus sides.

McCartney will undertake promotion around the album launch and will ...