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Free Corrs CD devalues music say retailers.
Retailers have blasted East West for a Corrs promotion with a Sunday newspaper that gave away copies of the band's most recent single less than a week after its official release on the shops.
In a tie-up with the label and WH Smith, the Mall On Sunday last week offered a free copy of the band's Give Me A Reason CD single to every reader who took along a token from the newspaper to a branch of Smiths. The retailer has also been running a special 9.99 [pounds sterling] promotion for the two-CD edition of the act's In Blue album, which last week climbed 40 places to number 13.
The initiative prompted the newspaper to ask: "Why pay 2.99 [pounds sterling]?" and has in turn provoked complaints from retailers that it further batters the consumer perception of the value of music. Some were further angered that when they attempted to raise the matter with the label they were unable to contact anyone willing to discuss it.
The promotion is the latest in an almost weekly series of free CD offers that have been running this year ...