Bard's Wright calls for united technology front.

Bard chairman Simon Wright is pressing for a united stance for record companies and retailers to push new formats and the digital delivery of music.

The Virgin Entertainment Group CEO has initiated the launch of a Bard technology group in May in a bid to encourage the two sectors to work closer together on the adoption of new technology. The establishment of the group comes in light of concerns by Wright that record companies and retailers are not talking to each other enough about how best to move forward with new technology.

He hit out at record companies in a keynote speech at Selling Music conference in London last Thursday over their "lack of consultation" with retailers about how to engage customers and drive future demand from digital technologies, although he felt the situation was improving. "Equally I ...