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DoH targets men in breastfeeding awareness drive.(Department of Health appoints Lion for marketing campaign)(Brief Article)
The Department of Health has appointed Lion to handle a below-the-line campaign for National Breastfeeding Awareness Week.
The DoH has briefed the agency to develop a campaign that targets C2DE women through their male partners to encourage them to breastfeed their babies. It is likely that the push will largely consist of PR and targeted …
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