NEC eyes top spot in PC market.(NEC Computers Malaysia Sdn Bhd)(Brief Article)

NEC Computers Malaysia Sdn Bhd (NECCM) is gearing up to regain its former days of glory as one of the top five players in the local PC arena in two years' time. To achieve this, NECCM is aggressively ramping up the branding efforts for its Packard Bell range of home and commercial PCs, as well as the NEC range of notebooks. This plan will be reinforced with a "well-covered" sales and marketing strategy which is based on the hybrid distribution model.

Slipping from an alternating switch between top ranks of second place and third place in 1996, the PC vendor has since spiralled down to an overall ninth position from 1997 onwards; a situation that Sunny Ooi, NECCM's country sales manager, attributes to the period of "internal corporate restructuring". "But now that (restructuring) period is done with, NECCM is eager to perform in its area of core competency of …