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Real estate entrepreneur takes her chances, flies.(Brief Article)(Interview)

South Florida Business Journal

| April 27, 2001 | Leclaire, Jennifer | COPYRIGHT 1990 South Florida Business Journal, Inc. (Hide copyright information)Copyright

When Diane Lieberman launched South Beach Investment Realty in August, she didn't have a business plan.

But what the real estate entrepreneur did have was 25 years of experience in competitive markets like Philadelphia and New York, a strong support system, and a keen marketing acumen.

By the first of the year, sales reached $14 million. And by the first quarter of 2001, her boutique firm has more than doubled that figure to exceed sales of $35 million.

Lieberman is as surprised as anyone. When she started, she never dreamed it would get this big.

"I took it one day at a time," she said. "I didn't even think of it long-term. I guess …

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