AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

F1 'would suffer' it tobacco withdraws.(tobacco sponsorhips of Formula One racing)(Brief Article)

Marketing

| April 26, 2001 | Kleinman, Mark | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

A top Formula One executive has warned that if tobacco sponsorship is withdrawn, teams will find it harder than expected to replace the money they will lose.

Jaguar Racing chief executive Bobby Rahal, whose team includes HSBC and Beck's among its leading commercial sponsors, said F1 owed a large debt to tobacco firms.

Speaking at last week's SportBusiness 2001 conference in London, Rahal said the 2006 cut-off point for tobacco sponsorship of F1 would trigger a "major negative effect on opportunities for outside revenues".

Firms such as British American Tobacco and Marlboro retain a massive F1 presence.

"I don't believe we are going to see …

Related articles from newspapers, magazines, journals, and more
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily